Getting Started: Campaign Tracking

 

To see your EmailLabs campaigns in Web Analytics, follow the instructions at

http://help.emaillabs.com/HelpGuide/index.htm

 

For system-generated email, or mailings with other email providers, be sure that the links in your email use a tracking parameter.

 

1. On the Lyris HQ Dashboard, select the appropriate dataset.

2. In the side navigation bar, click Configuration.

3. The Reporting Engine page appears in a new tab or window. In the left navigation bar under Configuration, click Ad Campaign Configuration.

4. Click the Custom tab.

 

 

5. Click the New button.

 

 

6. Follow the Custom Campaign Wizard to set up a campaign based on your parameter. For more help, contact your account manager to arrange a Professional Services engagement.

 

4. Select Track revenue by URL parameter, and then click the Use URL parameter drop-down list and select the parameter you want.

 

Before importing your Pay-Per-Click campaign data to Web Analytics, it’s extremely important that your campaigns have unique destination URLs. This is usually accomplished by adding tracking parameters to the end of a normal URL. If you’re using Search Marketing, you can select an option for each text ad to have parameters added for you. If you don’t use Search Marketing, you’ll need to add tracking parameters yourself.

 

1. On the Lyris HQ Dashboard, select the appropriate dataset.

2. In the side navigation bar, click Configuration.

3. The Reporting Engine page appears in a new tab or window. In the left navigation bar under Configuration, click Ad Campaign Configuration.

4. Do one of the following:

If you use Search Marketing (BidHero): Click the BidHero tab and then follow the instructions to import your campaigns.

If you don't use Search Marketing: Click the AutoImport tab and then enter your account information.

 

Other Search Engines

 

For other Pay-Per-Click ads, it’s still critical that you use tracking parameters to generate a unique set of metrics for each of your paid ads (see above). Once tracking parameters are in place, you can set up your campaigns in one of two ways:

 

Custom Import: Allows you to upload a .tsv or .csv file containing your campaign definitions.

 

Custom Wizard: Guides you through the process of manually creating a Pay-Per-Click or total cost (CPM) campaign based on an entire URL or one specific parameter.

 

For more information on custom campaign configuration, see:

http://way.clicktracks.com/help/en/pr670/othercampaigns.htm