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Agency -- Overview
The Agency solution is designed to allow agencies and resellers to manage their customers' online marketing campaigns. It is easy to set up and facilitate understanding of client data as well as collaboration across agency/customer teams. Key features are as follows:
- Reinforce Data Access – The Agency (parent organization) can create an account for each customer to clearly separate customer data such as the mailing list, email, web analytics, landing pages, PPC campaigns, etc. A customer account, referred to as a "child organization," is a full working instance of Lyris HQ that is tied to the parent organization.
- Simplify User Management – The Agency can manage and assign administrative rights to all users within its parent and child organizations. The users may be assigned to one or more organizations and they can easily switch from one organization to another on the dashboard. Users can also be set up to review reports, approve email and perform other tasks which the agency deems necessary.
With this structure, the agency can ensure that users only have access to the data for which they have rights. This prevents users from viewing data they should not have access to, sending emails to the wrong customers, etc.
- Usage Reports– With the Seat Usage and Organization Usage report, the agency can find out the latest usage metrics such as the number of emails sent, active seats, keywords, page views, etc. for each of its child organizations for billing or reporting purposes.
- Collaborate globally – Marketing campaign events for each organization are automatically generated in the calendar for easy viewing and planning. Furthermore, users can quickly communicate with each other via the message board.